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Google Becomes World's First $100bn Brand

30 Apr, 2009 Phil Brand

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Search engine giants Google have become the world’s first $100billion brand.

They are valued at almost 25 per cent more than their nearest rivals Microsoft.

Coca-Cola are in third place.

Google went up 16 per cent in brand value in the past year to the equivalent of £68.5billion.

Vodafone became the first UK firm to make it into the top 10 of the Brand Z Top 100 Most Valuable Global Brands.

Britain’s other brands in the list of 100 include Tesco and banks Barclays, HSBC and Standard Chartered.

Industries which have seen their value grow in the past year are “stay-at-home” brands, according to consultants Millward Brown.

Coffee brand Nescafe benefited from cutbacks on drinking expensive lattes in coffee shops.

Soft drinks, fast food and beer brands grew as more people stayed at home.

Car companies, insurers, clothing brands and financial institutions suffered most.

Joanna Seddon, of Millward Brown, said: “In the current environment, brand has become even more important because it can help to sustain companies in tough times.

“People do not blame the brands for everything that has gone wrong.

“They blame the corporations and the people who run them.”

Yesterday, Google put their success down to customers trusting them.

Apr 30 2009 By Mark McGivern

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About Phil

Phil is creative director at PSM Digital but also freelances with web design and SEO in Manchester, UK. He researches and studies online business, along with the latest technological advances and development in design, SEO and social media.

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About The One Man Mission...

Hi I’m Phil. Welcome to my blog, where you’ll find useful information on web design, development and online business advice.  I’m a creative director for a digital agency in Manchester, UK and I also freelance web design also.  Currently setting up and developing a new online business, I am here...

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