Facebook Your Website

9 Nov, 2009 Phil Marketing

Facebook.  Everyone’s on it.  But setting aside the networking aspect where you use it as a platform to find your old school buds and friends you thought you’d never see again, marketing on facebook has become a massive stream of traffic.   Think of it as a tool to help promote your business and services by driving traffic through a number of different ways.   If you ignore the marketing method that facebook allows, you are ignoring one of the biggest and best ways to promote your business online, and thus, limiting your earning potential.  If you don’t do any other marketing through social network sites, make sure facebook is one you definately consider.

With my own project (project x), I will be certainly using facebook marketing to help build the awareness online, so I researched the different ways facebook can be used to reach masses of people and potential customers:


1. Facebook social ads. Facebook social ad is quite similar to the ads that you are seeing on search engines. You can either choose a pay-per-click or pay-for-views model. There are millions of members on Facebook and social ads allow you to target your ads to very specific audience based on demographics and geographic areas. By targeting your ads based on what people have written on their profiles, you can expect a better ROI from your social ads campaign.

2. Profile page. On your profile page, you can provide links to your websites, Squidoo pages, or articles that you have written. You can also write more information about your business so that visitors to your page can understand what services or products that you are providing.

3. Social groups. You can create a social group on Facebook for your business and invite people to join the group. This is a very good viral marketing tactic and you absolutely need to capitalise on it. With your social groups, you can post links, business updates and events so that your group members are always updated on what you are doing.

4. Facebook page for your website. A Facebook page for your website is quite similar to your profile page. On your Facebook page, you can post links, information and gather fans for your business.

5. Facebook applications. On Facebook, you can find countless applications which are excellent viral marketing tool that can help bring in more traffic to your website. If you do not know how to program a Facebook application, you can outsource the task to a freelancer at an affordable fee.

Facebook is definitely a great marketing channel for all business owners and marketers.  If you are not on Facebook, you are not part of the human race, and should create an account right now.  Once you are on Facebook, implement the tips on this page and get more traffic to your website right away.

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About Phil

Phil is creative director at PSM Digital but also freelances with web design and SEO in Manchester, UK. He researches and studies online business, along with the latest technological advances and development in design, SEO and social media.

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About The One Man Mission...

Hi I’m Phil. Welcome to my blog, where you’ll find useful information on web design, development and online business advice.  I’m a creative director for a digital agency in Manchester, UK and I also freelance web design also.  Currently setting up and developing a new online business, I am here...

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