10 Nov, 2009 Phil SEO

Backlinks are essential in SEO.   All Search Engines now judge the popularity of not only the number of links on other sites that ‘point’ to your website, but also the quality of those links.   The more backlinks you have, and the higher the quality of those links, the better your website will perform in search rankings.  

Sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning.  In order for a website to be on the top of search engines like Google (without the webmaster having to pay big money for advertising), the website has to have a large number of backlinks.  Backlinks are links on one website that lead back to another website.   The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position.  If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

So how does a webmaster go about getting high quality backlinks to his or her website?  There are many ways this can be done – there are ‘right’ ways to achieve this, and likewise there are ‘wrong’ ways to do it.  Some people advocate writing and submitting articles, posting on forums, making comments on blogs with a link attached to the text, that points to your website.  Others talk about submitting their website to various Internet directories.  One directory that has an excellent reputation is called DMOZ, or the ‘Open Directory’.  This directory is probably the most respected directory online today and the largest compilation of succesful sites.  The websites it contains have all been placed there by human editors; there is no automation to this directory unlike others.   The only drawback that’s been discussed about this directory is that it takes so long to have a website included.  It can take weeks if not months, but once successful, your website will have a boost in ranking, making it easier for people to stumble upon your site.

Another way that many people build backlinks for their website is to use Social Bookmarking websites. A Social Bookmark  is a website that usually has a very popular ‘community’ aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves.  They then can save bookmarks of favorite websites which can be itemized by ‘tags’, which are one or two word descriptions of what the sites contain, and these bookmarks can be saved to a list that’s private or can be listed publicly, so that everybody can see it.

With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. Most sites now have an interactive quality to them nowadays.  Readers can often sign in and create profiles.  They then are often allowed to post comments on the stories or articles on the website or blog.  In many cases, the website or blog owner responds to these comments; thus making this section of the website or blog a conversation.

Backlinking strategies can be easy and fun and the website owner who is working on getting more backlinks for his website can learn new things, meet new people, and have a tremendous amount of fun doing something that was once a chore: building backlinks.


To all my readership, I have taken the opportunity to use a tool to check how many backlinks are currently pointing to your website.  This tool is great, and I use it with every one of my web design clients:


Backlink Checker
Enter your domain name below:

Powered by iWEBTOOL

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About Phil

Phil is creative director at PSM Digital but also freelances with web design and SEO in Manchester, UK. He researches and studies online business, along with the latest technological advances and development in design, SEO and social media.

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About The One Man Mission...

Hi I’m Phil. Welcome to my blog, where you’ll find useful information on web design, development and online business advice.  I’m a creative director for a digital agency in Manchester, UK and I also freelance web design also.  Currently setting up and developing a new online business, I am here...

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